Google Pac-Man consumed 4,819,352 hours of time (beyond the 33.6m daily man hours of attention that Google Search gets in a given day).If we assume that our userbase is representative, that means: If we take Wolfram Alpha at its word, Google had about 504,703,000 unique visitors on May 23. In fact, I’d wager that 75% of the people who saw the logo had no idea that you could actually play it.
Thankfully, Google tossed out the logo with pretty low “ perceived affordance” – they put an “insert coin” button next to the search button, but I imagine most users missed that. We took a random subset of our users (about 11,000 people spending about 3 million seconds on Google that day) The average user spent 36 seconds MORE on on Friday. This weekend, we took a hard look at Pac-Man D-Day and compared it with previous Fridays (before and After Google’s recent redesign) and found some noticeable differences. It doesn’t sound like a lot, but next time you do a search, count to 11- it’s a long time.
That’s roughly 11 seconds of attention invested in each Google page view. Add to that the fact that many people use Google as a navigation tool (“Googling “IBM” instead of typing in “Nonetheless, it might surprise you that our average Google user spends only 4 and a half active minutes on Google search per day, spread over about 22 page views. But a Google search only requires a few seconds, and we’re all pretty well trained to click one of the first few links. The first thing to understand is that Google does not result in a lot of active usage, in terms of time.
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